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Public Relations
Published by: University of Oklahoma Press
Imprint: University of Oklahoma Press
388 Pages | 5 x 7
$26.95
$26.95
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Forthcoming Events

Jill Hunting in Conversation with Mike Everhart at the Sternberg Museum of Natural History
Thursday. June 16, 2022 | 6:00 pm
Sternberg Museum of Natural History 3000 Sternberg Dr. Hays, KS 67601
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Meet Jill Hunting at Flint Hills Books
Saturday. June 18, 2022 | 1:30 pm
Flint Hills Books 130 W. Main Council Grove, Kansas 66846
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Author Talk with Jill Hunting at Full Circle Books
Tuesday. June 21, 2022 | 6:00 pm
Full Circle Books 50 Penn Place 1900 NW Expressway, Oklahoma City, OK 73118
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