Pioneers of Promotion

Pioneers of Promotion

How Press Agents for Buffalo Bill, P. T. Barnum, and the World’s Columbian Exposition Created Modern Marketing

William F. Cody Series on the History and Culture of the American West

by Joe Dobrow

Published by: University of Oklahoma Press

Imprint: University of Oklahoma Press

408 Pages | 6 x 9 | 16 color and 38 b&w illus.

  • Hardcover
  • $32.95

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    2019 - Ray and Pat Browne Award, Best Single Work by One or More Authors in Popular and American Culture, Popular Culture Association - Commended

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