BUSINESS & ECONOMICS / Small Business
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Listening to Rosita
The Business of Tejana Music and Culture, 1930–1955
In Listening to Rosita, Villarreal seeks answers by pursuing the story of a small group of Tejana singers and entrepreneurs in Corpus Christi, Houston, and San Antonio—the “Texas Triangle”—during the mid-twentieth century. Ultimately she recovers a social world and cultural landscape in central south Texas where Mexican American women negotiated the shifting boundaries of race and economics to assert a public presence.
Listening to Rosita
The Business of Tejana Music and Culture, 1930–1955
In Listening to Rosita, Villarreal seeks answers by pursuing the story of a small group of Tejana singers and entrepreneurs in Corpus Christi, Houston, and San Antonio—the “Texas Triangle”—during the mid-twentieth century. Ultimately she recovers a social world and cultural landscape in central south Texas where Mexican American women negotiated the shifting boundaries of race and economics to assert a public presence.